Team Brenda

(guest post by Beth Warren)

Behind every run for political office is not only the candidate, but a team of people to help provide support. This team helps with everything from campaign donations, to scheduling, to drumming up support, promotion and more.

Of course, Brenda Halloran's bid for re-election is no different.

There are many people on Brenda's "team". Dozens of supporters who believe in her passion for the City of Waterloo, her foresight, her vision.. her dream. And they are supporting and assisting wherever they can.

Several of those people are involved with her Social Media strategy and plan. I'm one of those people.

Social Media is a hot topic these days. A "new" way to communicate. Really.. it's not. It's communication. It's this decade's "word of mouth".. only instead of leaning across your picket fence to tell your neighbour what you think, you're telling them via Facebook, Twitter, MSN and the like. But hey, you're reading this blog and perusing Brenda's website, so I'm pretty sure you get where I'm going with this.

Brenda has put together an excellent team of people to assist her in her re-election (if I do say so myself..) Among those are the team at Waters Denison Internet Group. We are developing and maintaining her website (along with help from many others on Team Brenda) and we are also handling her Social Media strategy.

We have a multi-tiered plan which not only includes the website, but a Facebook fanpage, Twitter, YouTube, etc.

It's a lot to do. So, Brenda needs assistance with it. And we're happy to help.

That said.. Brenda's Social Media Team updates her Fanpage and posts community events, new content from her website, quotes and more on her Twitter account (@brendaformayor). When the TEAM posts, we use Brenda's own words.. things she has written for the website or content that she has approved. We're just helping to manage the content by scheduling. At no time do we answer "as Brenda". If we feel the need to address someone (in order to respond in a timely manner) we will make it clear that it's coming from "TEAM BRENDA".. not Brenda herself. And we'll let you know that we are getting the question/concern to her ASAP.

When you see a Tweet or Facebook update about an event she's at.. or a personal comment.. That IS coming directly from Brenda. She's very active on her Twitter account and likes to keep everyone up to date on what she's doing in the community. And if she responds to you directly.. that IS her, not one of the team. We assist... we do NOT pretend to BE her. (Brenda also does a fair amount of retweeting..)

Suffice to say that despite her hectic schedule, Brenda is very active in her Social Media strategy. We`re just helping.

If you have any questions, etc.. feel free to email Brenda at brenda@brendaformayor.com (she receives the emails directly).. Or through the comments section of her website.

And, most importantly.. don't forget to vote October 25th!


Beth Warren is the Social Media Manager at Waters Denison Internet Group..... and a proud member of "Team Brenda".